Google Ranking Factors in 2024 | Webnet Pakistan

A few months ago, the list of Google ranking factors was too long. Ahref listed these factors in their blog, but we selected only a few. Ahref did mention these factors, but in our experience, these were old ways. In 2024, SEO has become way more than backlinks.

• Backlinks
• Freshness
• Topical authority
• Search intent
• Content depth
• Page speed
• HTTPS
• Mobile-friendliness
• User experience
• Content Accuracy

Now, we have noticed that Google has become more innovative and intelligent. Google now reads your content deeply to understand what suits its users best. Yes, his users are more important than your website. Google is keenly updating algorithms not to affect people doing SEO but for their users to get the best results on the top. 

Technological advancement has changed many things around, and a few things we noticed still need to be updated by companies regarding SEO. For example, the Sitemap generator is still not up to date. If you are using this, then your URL is not indexed correctly. If you do not know what we are talking about, you should learn how to get your sitemap appropriately indexed.

Out of all the topics mentioned on the ahref website, the following are some of the most important ranking factors on search engines for Google.

• Optimizing your Content – Content Depth
• Optimizing the keyword that relates to content - Content Accuracy
• HTTPS with 301 – Redirect.
• FRESHNESS – Google is hungry for content.

Backlinking is used when you need to drive traffic to your website so Google bots get alerted and can crawl your website faster to rank faster. There are ways now that are provided by Social media Platforms. Backlinking wastes effort and time, and social media marketing helps create awareness and drive traffic. With this, the best factor is if you have great content coming up whenever Google crawls, makes a good reputation for your domain, and flags you to rank higher. 

So, what does Backlinking do? Backlinking on a popular website helps Google find your domain as it crawls the page regularly and, with the page, crawls hyperlinks. 

Google will only crawl your website if you have updates on your website. A new domain takes time to rank up on Google. This is why people are doing business with domain names, as they buy upfront and sell the domain at an excellent price to you. The content solely on the new domain website takes three months to register in a category that Google wants its customers to see. So, your website on the new domain can take around 8 to 10 months to get good search engine visibility.

Millions of websites are built annually, and this number will keep increasing. So, in the future, the time duration for a new domain to rank up in Google will also grow, and it will become extremely tough to achieve top search engine rankings.

Considering this fact, you need to invest more in SEO NOW; it is the right time to do it. Otherwise, the competition will become more challenging in a few years, and you will not be able to achieve the desired SEO results. 

Gary Vaynerchuk has been talking to you about this; now is the time. If you are not considering this option, it will be tough for you to even rank. 

Now, let’s go with the list we mentioned as crucial factors.

Optimizing your Content for SEO – Content Depth

For a search to appear on the search engines, SEO means optimizing your content effectiveness and enhancing it to engage your customers for Search engines.

Google is becoming very intelligent and can understand the content on the website, and it is removing duplicate content with similar content. For example, if you have a content topic with “logo is a great way for making your brand,” and in another case, “logo is important for brand making.” Google will only show the best content on its search engines and ignore or not index the other URLs. So, you will only display one content topic URL, and the other will be useless for the crawlers. 

This means you are now wasting your one URL, where you could optimize more keywords.



Optimizing your website's content plays a significant role. It helps Google identify your brand/website as a major player in the particular brand/website it indexes.

It seems like Google is picking their brand/website, which helps them show your brand where no other website is ranking. For example, if your website has to index you as a web designing company. It will select you over other websites for people searching out of nowhere or for the keywords no one ranks for. So, optimizing and managing your content for your website is better.      

Optimizing your content means grouping it well so that Google can understand it. For example, Samsung is a company that says it is a mobile technology company. It groups all its brands using multiple sitemaps to tell Google to index its brand with a different name. 

Look at how well Samsung has managed its products.

www.samsung.com/sitemap.xml

Websites with multiple product categories need to be categorized using numerous sitemaps. You will not find these in WooCommerce or Magento. People then invest in custom CMS for help.

Our ecommerce solution has these options for big brands.

So, to summarize how to optimize your content.

Plan your entire website content, so you don’t repeat the same content repeatedly. It happens with the old website; they try adding fresh content and creating more content.

Use the URL that people are searching for the most. The easiest way to do this is to write the keyword; Google will provide all the suggestions.

Optimizing the keyword for search engines - Content Accuracy

The first step of SEO is to understand what keywords you are optimizing. Keyword optimization is researching and analyzing your keyword and driving targeted qualified traffic from search engines where the content accuracy is based on that keyword.

This essential factor needs to be analyzed while optimizing your keywords in the page title, meta title, and meta description. For example, if you optimize your content for word CMS only and Google shows the content with CMS is something else, then it will not index the keyword for that page. Try to search keywords accordingly for content relevancy, which Google displays results for.



HTTPS with 301 – Redirect.

Google has defined SSL as one of the most critical factors. Websites not SSL certified or HTTPS redirected will not show this website in searches.



Freshness – Google is hungry for content.

The freshness of your content and producing great content are essential ranking factors. If your website is not creating fresh content, Google will crawl it once a month.

This is a significant threat, as Google crawls your website once or twice a month. Why is it a threat? Simple, You will get your ranking on google updated once a month.



To get your website crawled by Google most often, you need to produce excellent content and trendsetting fresh content so it will crawl your website for new content more often.

These are significant factors these days. 2024 onwards is crucial for SEO, and you must put more effort into keeping yourself updated.